About Celtic Country Wines

Humble beginnings

In 1985, the company began its life deep within the heart of rural Wales, in the county of Dyfed now called Ceredigion. The founder of the business Where to Buywas an experienced and well travelled visionary by the name of Neal Shipp seeking a spot to settle with his wife and two children, soon to become three. The spot he chose was within a small village called Penrhiwllan, not far from the market town of Newcastle Emlyn, there he invested in a small holding where his life long hobby of brewing home made wine became his livelihood.
Without any money to invest, the business began on a very small scale, with only the most basic equipment, Neal and his wife June had to work long hours to produce enough wine and liqueur to sell. The weekends were spent travelling across Wales and England to all sorts of markets, fairs and festivals trying to earn a profit and continue growing.

The situation today

The business today has grown distinctively, the winery has been moved to a larger unit a few miles from the family home in a place called Beulah. The company has been able to make several investments on new machinery and with it a larger work force including the two eldest sons Richard and Darren who have now come of age. The business has also been developing new products and are now producing a full range of Liqueurs and preserves that are flavoured by the wine and liqueurs. Continuing with the enhancing of types of products the business is currently developing a new range of wine vinegars.

Now that the business has reached it’s 25th year the family has decided to celebrate with a complete re-brand, improving the look of the business and products to match the high quality produce inside, the products are now taking on the new brand name of “Celteg”.

Awards and achievements

We have spent many years perfecting our products, using trial and error as well as our close contact with customers at various shows providing valuable feed back. This attention to detail and public opinion has lead to our many awards across Wales and even across Britain, a true testament to the hard work that has gone in to the business.

The Welsh food and drink award system have awarded us for our Ginger Wine, Raspberry wine,Sloe Gin, Cherry Brandy Liqueur, Damson Liqueur and Welsh Elderport. Our most prestigious award was from the Great Taste Awards, the coveted “3 Gold Star Award”, it was awarded for our Sloe Gin placing it amongst thetop 73 products produced in the UK in 2008 and of course the top Sloe Gin in the UK. Our products have also seen the celebrity lime light by appearing on the Great British Menu on two consecutive years as well as appearing on a special Christmas episode of “the Royle Family”.